Acquire 100 New Accounts Per Month
A comprehensive go-to-market strategy for Hyfin targeting invoice-based billing professionals — accountants, consultants, contractors, designers, caterers, and more.
5 High-Value Customer Segments
Every professional who sends invoices is a potential Hyfin customer. Here are the five highest-priority segments with the largest addressable market and strongest product-market fit.
Contractors & Trades
Waiting 30+ days to get paid for completed jobs
Send invoices from the job site, get paid same day via text
of freelancers are paid late at least some of the time
average amount owed in unpaid invoices per small business
average time for a business to get paid on a traditional invoice
This is What Your Prospects Will See
A real Hyfin invoice sent by Marketing Creative — a marketing agency in Bend, OR. This is the exact experience your prospects get: a clean, branded payment page with dual pricing (Card vs. Cash/ACH), a clear due date, and a one-tap Pay button.
Card Price ($154.21) vs. Cash/ACH Price ($149.00) — Hyfin automatically shows both, letting customers choose and saving the business on processing fees.
Customers pay from their phone in seconds. No login, no friction — just tap Pay. This is why 85% of Hyfin invoices are paid the same day.
The business logo, name, and address are front and center. Clients immediately know who they're paying, building trust and reducing disputes.
"Use this screenshot in your outreach — forward it to prospects and say: 'This is what your clients will see when you send an invoice through Hyfin.' A picture is worth a thousand words."
Real invoice · Marketing Creative · Bend, OR
Hyfin integrates directly with QuickBooks Online
Use this in every pitch: "If your prospects already use QuickBooks Online, Hyfin is a natural complement — not a replacement. It adds faster payments and fee savings on top of the accounting they already know."
Four Pillars of Compelling Messaging
Every message, ad, and outreach email should connect back to one of these four core value propositions. Click each pillar to see the recommended messaging and supporting features.
Get Paid Faster
"Stop chasing late payments. 85% of Hyfin invoices are paid the same day."
Multi-Channel Outreach Strategy
A diversified approach across four channels ensures maximum reach. Cold email and LinkedIn are the highest-priority channels for immediate results.
Cold Email
Personalized outreach sequences targeting all 5 ICPs. A/B test subject lines and CTAs.
LinkedIn Outreach
Connect + message sequences for accountants, consultants, and creative professionals.
Paid Social
Targeted ads using job title, industry, and company size filters. Drive to landing page.
Content & SEO
Long-term organic traffic from high-intent keywords. Lowest CPL but slowest to ramp.
Ramp to 100 New Accounts in 90 Days
A phased approach that builds momentum — starting with foundational outreach in Month 1 and scaling to full multi-channel campaigns by Month 3.
- New Customers
- Trial Sign-Ups
Email & LinkedIn Outreach
Build list of 2,500 prospects. Launch 3-4 A/B tested sequences.
Expand to 5,000 prospects. Refine based on Month 1 data.
Scale to 10,000 prospects. Launch referral program.
Content & Paid Ads
Publish 4 blog posts. Optimize homepage CTAs.
Publish 4 posts + 1 in-depth guide. Launch $1K ad campaign.
Host webinar. Scale ads to $2.5K. A/B test creatives.
From Prospect to Paying Customer
Understanding the conversion math behind 100 new accounts per month. Each stage of the funnel requires a specific strategy to maximize throughput.
Personalized Messages That Convert
These templates are designed to be personalized for each ICP. They focus on the specific pain point of each segment and connect it directly to Hyfin's core value proposition.
Hi {First Name},
I noticed you work with QuickBooks Online clients and wanted to share something relevant.
Hyfin is an invoicing platform that integrates directly with QuickBooks Online — invoices, payments, and customer records sync automatically, so there's zero double data entry. On top of that, 85% of Hyfin invoices are paid the same day, and it helps clients save up to 100% on credit card processing fees.
It's a natural add-on to recommend to any QBO client who invoices for their work.
Would you be open to a 15-minute demo?
Best,
{Your Name}Hi {First Name}, I help {profession}s like you get paid faster and cut invoicing headaches. I'd love to connect and share a quick tip that's been working well for others in your field.
Thanks for connecting, {First Name}! I work with {profession}s who are tired of chasing late payments. Hyfin automates the whole process — invoices, reminders, and payment collection — so you can focus on your work. Would a quick 15-minute demo be worth your time?
- Always personalize with the prospect's name, company, and specific role.
- Keep emails under 150 words — shorter emails get higher reply rates.
- Send follow-ups on Day 3 and Day 7 if no response.
- A/B test subject lines — aim for 40%+ open rate.
Attach the real Hyfin invoice image to your emails or LinkedIn messages. Seeing a real, polished invoice builds instant credibility and answers the "what does it look like?" question before prospects even ask.
Metrics That Matter
Track these key performance indicators weekly to stay on course toward 100 new accounts per month. The funnel math is straightforward — hit these numbers and the goal follows.
- Month 1
- Month 2
- Month 3
Lean Budget, Maximum Impact
The campaign is designed to be lean in Month 1 ($450) and scale investment as results are proven. By Month 3, a $3,000 budget should generate 100 new accounts — an exceptional ROI.
- Email Tools
- Content/SEO
- Paid Ads
Month 1
Month 2
Month 3
Start Acquiring 100 Accounts/Month
This strategy is your roadmap. The market is ready — 15M+ invoice-based professionals are waiting to discover Hyfin.